Ransey Joiner's profile

Threesix Downhill

      Threesix Downhill creates premium longboards out of a material which has never before been attempted—aluminum.  This material allows the longboard to last the wear and tear of daily use much longer than traditional boards, and its sleek design allows the finished product to maintain a minimal weight.

      From sketch to finish, I worked closely with the CEO of Threesix Downhill to craft a logo which conveyed what Threesix is all about: allowing people to longboard with a product that is as beatiful as it is durable.

      As you can see, I kept the shape of the longboard body in mind while creating the symbol which accompanies the logo's text.  This symbol also resembles a '3' and a '6.'
A Threesix Downhill longboard
Sketching phase
Concepts
Color / Product Example 1
Color / Product Example 2
Color / Product Example 3
Threesix Downhill
Published:

Threesix Downhill

Threesix Downhill creates aluminum longboards which are as beautiful as they are durable.

Published: