Logo concept based on the inner build shutter of camera. A simple shutter’s icon has been created with gradient tone to make it more solid and 3D feel, but yet in graphic style. Colour wise usaged of turquoise and grey combination to present a modern, sweet (but not girly) and futuristic feel. The adaptation of the logo to the collaterals is more to a simple and clean way - with either white or dark grey background which to emphasized the logo icon. This is to make sure that the logo can be a memorable mark that everyone can memorised easily.