Aesthetic Imperatives by Luke Leitch
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    Teaser for the Concept Style Coupé
Aesthetic Imperatives by Luke Leitch
This film was the Teaser film for the new Concept Style Coupe, exclusively accessible through assorted blogs before the official press launch. It gave a preview on the new sporty coupe showcar at the end.

" Fashion critic Luke Leitch on the fundamentals of design and aesthetics. Regardless of whether fashion, interior or automobile design - Every type of design obeys certain principles. Beyond these borders apparently lies the promised land free expression. However in reality, designers always move along this equator, bringing forth from the tension between specifications and the designer's will such outstanding creations as the Concept Style Coupé. "

Fashion Critic Luke Leitch on Design Fundamentals
Creative Concept: Julian Kramer
Director: Björn Fischer
Producer: Lorenz Marcus
DoP: Edwin Krieg
1st Camera Ass.: Michael Siebert
Key Grip: Daniel Uebel
Grip: Sören Gerhard
Key Lighting Techn.: Andreas Brenner
Lighting Tech.: Hendrik Jansen
Make-Up: Nina König
Best Boy/DIT: Florian Huschitt
Editor: Steffen Zimmert
Client: Mercedes-Benz
Part 1 - The Teaser