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Digital Campaign: "It had to be a woman."

Digital Campaign | Social Media Women's Day


Client: Faculdade Integrado de Campo Mourão.
Project contract by Agência Tibet.
Writer: Dayeny Bernardino.
Launch: 2016.
Country: Brazil.
City: Londrina.

​​​​​​​What is the challenge?
Campaign to Facebook about Woman´s Day, celebrated 8th March. With propose to inform and inspire about the journey fight women rights, so we did a special album with power girls.
In Brazil unfortunately is the usual male chauvinist phrases, where the genre female is thought of as lesser or weaker.  For instance the phrase: "It had to be a woman", when something goes bad. Our mission was: changing the meaning original of this common phrase.

The inspire:
Powerful women of history and the cinemagraph style.
What is cinemagraphy?  The cinemagraphy is  a product of photography where are do animations with tiny movements and replicates. It is usually saved as GIF. 

Who is Faculdade Integrado?
The Faculdade Integrado de Campo Mourão has about four thousand students, seventeen bachelor courses, and forty-eight certificate courses. It is a regional university of Campo Mourão (Brazil).
The organization has the mission to promote education and professional improvement, also contribute to the development of society. 






Virginia Woolf: a famous British writer.
In his memorable book "A Room of One's Own," agreed, defended, and encouraged the creative potential of all women.


EN: It had to be a woman... Virginia Woolf.





Marie Curie: the first scientist woman.
She is the "mother of modern physics", with her important work about radioactivity.
She earned two Nobel Awards: in 1903 in Physic and in 1911 in Chemistry.


EN: It had to be a woman... Marie Curie.





Katharine Hepburn: a famous actress of USA.
She was indicated twelve times of  Oscar and won four occasions.
Katharine was seen as an independent woman and ran away from behavior stereotypes of the epoch.


EN: It had to be a woman... Katharine Hepburn.





Dandara dos Palmares: wife of Zumbi.
She fought for complete black freedom in Brazil; She led women and men that not accepted in society.


EN: It had to be a woman... Dandara dos Palmares.



Amelia Earhart: the first pilot woman and a second person to cross the Atlantic in solo flight.
She broke records in the universe of the air force and fortify female movements.


EN: It had to be a woman... Amelia Earhart.




Ada Lovelace: the first developer.
Ada is called "the mother of technology".
Because of her legacy was created: “Ada Lovelace Day”: One day to encourage women and girls of the way on science.


EN: It had to be a woman... Ada Lovelace.


This campaign won on APP MARKMIDIA 2016, on the category Digital Campaign.




Thanks!


Digital Campaign: "It had to be a woman."
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Danielle Gracioso

Digital Campaign: "It had to be a woman."

Client: Faculdade Integrado de Campo Mourão Project contract by Agência Tibet. Writer: Dayeny Bernardino. Launch: 2016. Country: Brazil. City: Lo Read More
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