With Augmented Reality technology, we've partnered L'Oreal Paris to demonstrate its ability to venture outside traditional advertising and regular product categories to drive growth. Through Blippar, we created a visually fun experience to wet the user's appetite, for what is mostly likely, the majority of users introduction into using mobile AR. Most of the challenges in this campaign was finding a way to teach a new behavior to an older audience on how to Blipp the products in-store.
Credits
Art Director/ Lead Designer: Jae Salavarrieta
Lead Developer: Hermes Frangoudis
3D Generalist/ Illustrator: Joann Kang
Project Manager: Samer Bibi
