• Add to Collection
  • About

    About

    Design of a communication campaign for Alip so as to highlight independent bookstores and their new web platform to create a link between readers… Read More
    Design of a communication campaign for Alip so as to highlight independent bookstores and their new web platform to create a link between readers and booksellers. The concept was to play on the idea of line related to both reading and the "online" platform. Read Less
    Published:
Association of Independent Bookstores in Pays-de-la-Loire (Alip)
Design of a communication campaign for Alip so as to highlight independent bookstores and their new web platform to create a link between readers and booksellers. The concept was to play on the idea of line related to both reading and the "online" platform.
Copywriting:  Benjamin reverdy / Printing: Allais
/
Association des librairies indépendantes en Pays de la Loire (Alip)
Conception d’une campagne de communication pour l'Alip afin de valoriser les librairies indépendant et leur nouvelle plateforme web permettant de créer du lien entre les lecteurs et les libraires. Le concept a été de jouer sur l’idée de ligne, liée à la fois à la lecture et à la plateforme «en ligne».
Conception rédaction :  Benjamin reverdy / Impression : Allais
The main medium of this communication campaign is an paper book-cover. It is affixed by the bookseller on the books purchased by the customers. These customers will then become the vectors of this communication campaign. These protectives cover were printed on a Savile Row Plain Camel 100gsm paper from Fedrigoni.
/
Le support principal de cette campagne de communication est une sur-couverture. Elle est apposée par le libraire sur les livres achetés par les clients. Ces derniers deviendront donc les vecteurs de cette campagne de communication. Ces sur-couvertures ont été imprimés par sur un papier Savile Row Plain Camel 100 g du papetier Fedrigoni.