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Gene clothing logo & identity
Photography: bliss.bg

Gene is the working subunit for the human DNA. Every gene is caring out information for creating each cell, enzyme or cell structure of the human body ... there are between 50 to 100 thousand genes in our DNA. They have the information about our hair and skin color, height, weight, even the shape or our hearts!

What we believe is that one of these 100 thousands of genes is caring the information of our personal identity, and therefore our style and taste for life.

And that belief is the purpose of our company ... finding the personal identity, revealing the miracle of each style demand and being one of the best in the science of “Fashion Genetics”.

As a new brand created we will take the road to discover the double-stranded spiral structure of the women’s DNA!

And on the way we wish to get into your “style” genes …