Jacques Pense's profile
Eichborn "Flyvertising"
Behance.net
Inspiration Is
Advertising
Eichborn "Flyvertising"

The world's first fly banner.

The challenge was to make Eichborn, the publisher with the fly, the talk of the literary world and at the same time position the company as a brave, humorous and unconventional book publisher. Owing to a lack of marketing budget, we developed a guerilla stunt which provided maximum awareness and reach. At the Frankfurt Book Fair, we turned the Eichborn logo – the fly – into a living ad medium: the world's first fly banner. The video documentary spread rapidly through social networks and became an internet smash hit.


Client: Eichborn Agency: Jung von Matt AG, Germany Creative Directors: Jacques Pense, Michael Ohanian Copywriters: Norman Scholl, Lennart Frank Art Directors: Benjamin Beck, Thomas Lupo Account Managers: Daniel Adolph, Christine Seelig, Katja Best Producer: Gun Aydemir Director of Photography: Jochen Keitel Editor: Alfonso Arribas

ADC Europe: 1x Gold, 1x Finalist ADC Germany: 1x Gold, 2x Bronze ADC New York: 1x Bronze AME Awards: 1x Gold Cannes Lions: 1x Silver, 1x Finalist D&AD: In Book Intercontinental Advertising Cup: Finalist New York Festivals: 1x Gold, 2x Silver, 1x Finalist One Show: Finalist

Eichborn "Flyvertising"
1.1k
29.2k
121
Published:
Jacques Pense's profile
Jacques Pense

Eichborn "Flyvertising"

Eichborn repositioned itself and redesigned their logo. The challenge was to make Eichborn – the publisher with the fly – the talk of the literar Read More

1.1k
29.2k
121
Published:

Creative Fields