Collettiva D'arte was an art exhibition which took place in a very small town in the suburbs of Verona.
The event aimed to put locals in contact with contemporary artworks made by IUAV art students of Venice, selected, collected and exhibited by Milena Zanetti.
Posters were therefore designed being inspired by the stereotypical communication used in such places to communicate, among all, food festivals throughout the summer (highly saturated background colors, no images at all and over condensed typographical contents).
Posters were therefore designed being inspired by the stereotypical communication used in such places to communicate, among all, food festivals throughout the summer (highly saturated background colors, no images at all and over condensed typographical contents).
Beside the "first glance aesthetic" of the design, the poster also allows the viewer to interact with it. A passerby might actually tear a label off from a poster to get the information needed about when and where the event is going to be. This is still another inspiration suggested by vernacular graphic used in little villages – like the one the exhibition was set – where notes are usually hanged on bulletin boards with several attachments reporting info like cell phones or addresses to detach.
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