Identity design and development for PAD, a London based design and construction company. A bespoke website was also built to showcase the company portfolio.

PAD is an architect-led construction company working on the refurbishment, extension and development of new-build residential property. With a portfolio of previous projects, but no existing identity, Naked Creativity were tasked with creating a distinctive visual look across all key brand touchpoints.

Looking to build brand recognition within the affluent south-west London boroughs, PAD wanted a strong visual that would stand out on hoardings and vehicle liveries, which represent significant marketing opportunities in this industry. The PAD wave used on the hoardings features project and design related words all starting with the letters P and D, and can be customised in shape for each site. QR codes on each hoarding link to renderings and images of the proposed or ongoing works on the PAD website.

To build trust, PAD also have a secure area on their website where the team can share project costings, plans and site update images, in order that customers can monitor progress. Naked Creativity have integrated this customer area with Dropbox so that the construction team can upload images directly from their smartphone or tablet.

Finally the website content is managed through Cee.ms, Naked Creativity’s content management system, allowing the PAD team to add new projects, images and service details, quickly updating the site content to respond to customer demand.