YEE SANG
Considered as a symbol for abundance, prosperity and vigor, it is also a widely practiced tradition in most Malaysians families. The design of the “Ang Pau” mimics the “Yee Sang” tossing movement when the flap is lifted. The top flap symbolizes the iconic "Monkey King".
Client: Le Cordon Bleu Malaysia
Agency: GOVT Kuala Lumpur
Creative Director: Casey Loh
Group Head: Didi Pirinyuang
Senior Art Director: T.W.Chang
Copywriter: Nikki Fok
Senior Account Executive: Kelsey Loke
