Launch campaign for the Xperia Z2.
Sony was launching its new smartphone Xperia Z2.
To promote it, we leveraged the partnership with Michael Jackson using his single "Slave to the Rhythm" as the leading track for our commercial.
The commercial had two different length versions and was aired in open and cable TV, cinemas, and digital media.
To promote it, we leveraged the partnership with Michael Jackson using his single "Slave to the Rhythm" as the leading track for our commercial.
The commercial had two different length versions and was aired in open and cable TV, cinemas, and digital media.