Integrated Campaign - A live brief done in a team with marketers, copywriters and art directors
We were tasked with creating an emotional connection between the consumer and ShowMax and to get people to try the service,
with the ultimate goal being subscription.
Our insight here was that people assume they know things without actually having tried them.
We created intrigue about the ShowMax service by piquing the curiosity of the consumer posing the question: “you know it, but have you tried it?”
We would then ask of them that they be curious, and allow that curiosity to lead them to new known but untried experiences. We kicked off the campaign with some print ads.