Francesca Negro's profile

Fast Booking - Case Study

The company needed  an internal tool that could help ease the load of requests and overall workload of the employees. 
So, we had to find a way to speed up the process where it was possible: one shot ticket purchases (i.e. hotels and flights).
We started off defining what were the needs of our users-the employees (by detailing their task flows on the existing platform and finding their pain points) and by taking a closer look at the tools used, figuring out where they could be improved and what needed to be kept to avoid a complete detachment of the new tool.
THE LIMITATIONS

The biggest limitation had to be the time frame in which we could bring this new tool to life. We also had to stay focused on both giving a clean, lean UX experience while delivering all the info and flexibility the users would need.
THE SOLUTION

We found the answer by giving this tool a clear purpose and identity as a product. The most relevant problem we had encountered while testing with the final users was the need of flexibility they had. 
So, we turned this tool into a feature of the bigger scope backoffice platform, instead of a tool in itself.
MY ROLE

I acted as the product designer for this internal tool: I talked to the stakeholders along with the CTO before starting the project, collected insights and interviews from the users, did the initial analysis along with the developer, pen + paper wireframes, clickable prototype and made  sure that development was done according to both requirements and design.

Fast Booking - Case Study
Published:

Fast Booking - Case Study

This is an internal tool case study for a platform developed internally to speed up and aid the employees of the company in their daily tasks.

Published:

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