BUBBLES & RUBY RED

The brief
Diageo and APB SIngapore wanted to run a credentials campaign at the end of 2016 to remind consumers of the superior attributes of a Guinness Draught, fresh from the tap. Everyone knew Guinness Draught for its iconic "black and white" pint. But there were quite a few gems people didn't know about the black stuff.

The idea
We bring up the 2 unique attributes using beautiful art direction created through 3D renderings. 

Credits
 
Client: Diageo / Asia-Pacific Brewery Singapore
Creative Agency: BBDO SIngapore
Executive Creative Director: Primus Nair
Art Director: Zi Wei Tan
Copywriter: Mark Ibaviosa
3D Studio: Machineast (Singapore)
GUINNESS DRAUGHT “Bubbles & Ruby”
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440
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Published:

GUINNESS DRAUGHT “Bubbles & Ruby”

A credentials campaign to promote the attributes of Guinness Draught in Singapore.
17
440
0
Published: