Zi Wei Tan's profileMark Ibaviosa's profile

GUINNESS “Bubbles & Ruby”

Multiple Owners
•
guinness alcohol creative ads beer singapore alcoholic beverages made of more APB asiapacific breweries diageo

BUBBLES & RUBY RED

The brief
Diageo and APB SIngapore wanted to run a credentials campaign at the end of 2016 to remind consumers of the superior attributes of a Guinness Draught, fresh from the tap. Everyone knew Guinness Draught for its iconic "black and white" pint. But there were quite a few gems people didn't know about the black stuff.

The idea
We bring up the 2 unique attributes using beautiful art direction created through 3D renderings. 


guinness alcohol creative ads beer singapore alcoholic beverages made of more APB asiapacific breweries diageo
guinness alcohol creative ads beer singapore alcoholic beverages made of more APB asiapacific breweries diageo
guinness alcohol creative ads beer singapore alcoholic beverages made of more APB asiapacific breweries diageo

Credits
Client: Diageo / Asia-Pacific Brewery Singapore
Creative Agency: BBDO SIngapore
Executive Creative Director: Primus Nair
Art Director: Zi Wei Tan
Copywriter: Mark Ibaviosa
3D Studio: Machineast (Singapore)



GUINNESS “Bubbles & Ruby”
Published:
Zi Wei Tan's profileMark Ibaviosa's profile
Multiple Owners

Owners

Zi Wei Tan's profile
Singapore, Singapore
Mark Ibaviosa's profile
Singapore, Singapore

Credits

Mark Ibaviosa's profile

GUINNESS “Bubbles & Ruby”

A credentials campaign to promote the attributes of Guinness Draught in Singapore.

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives