ZAK SA, New look
Visual Communication
For ZAK SA, one of the biggest chemical producers in Poland, we prepared a comprehensive image line, which is consistently introduced in many communication channels. To present company?s offer taking into account its previous materials, we proposed graphic solutions characteristic for particular departments and product. We also prepared graphics for products, which were to be coherent with other graphics used by ZAK SA, but we changed them in a way specified by the designed graphic line. Additionally in case of some publications we introduces solutions (including selected decorative papers) underlining the uniqueness of the offer as well as the prestige of the company.
 /Colour palette
 /Product logo
 /Product packaging
/''New look'' elements