BRAND IDENTITY & PACKAGE DESIGN
PROTOTYPE PROJECT: White Orchid IPA Create a product, design a logo, package design, labels and prototype for a 4-pack multi-unit paperboard carrier.
CONCERNS: Determine physical environment, physical structure, logo and brand, typeface and lettering, color schemes and appropriate features for this specific product.
SOLUTION: The company name is White Orchid Brewing Co., and the product will be a Limited Edition Variety Pack of White Orchid IPA. The container will hold four flavors, Centennial Blonde, Chocolate Stout, Vanilla Cream, and Tropical. Taking inspiration from the Art Nouveau period, and an orchid blooming on the dining room table and wanted to create a dimensional aspect using the contours of the flower which I show in my initial concept sketch on the upper left, and in the photograph of the finished prototype which was cut and assembled from a single sheet, taking into consideration actual production.