Sirens is a branding project about a beach bistro based at a beautiful greek island.
The ancient greek myth of Sirens symbolizes the revolutionary act of breaking free from the routine of life.
The architectural design and nat.
The logotype elements follow the brand's pattern leaving the environment to be part of it keeping it in the same time updated and classic.
The differentiation at the logo helps into a variety of different applications of the bistro's possible operation.
The mantra "Celebrating life by the sea" captures the way the brand is applied by all the bistro's possible expressions.
The wavy handwriting form used for the name "Sirens" gives a feeling of simplicity, immediacy, ease and comfort. These are elements that strengthen the brand.
The girl's figure emerges form the sea is a representative of the myth, that somebody could equate very easily with a day's picture of the place. The guest experiences a blured boundary between what's myth and what's real.
