Brother: Redacción Publicitaria/Advertising Copywriting

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Redacción Publicitaria para escuela Brother / Advertising Copywriting for Borther school

Esta pieza forma parte de una serie de trabajos realizados en la Escuela de Ideas Brother

Pieza electa por la Escuela de Ideas Brother para participar del Concurso de Estudiantes del Ojo de Iberoamérica 2018.

3 veces premiada en Concurso Canutos II (año 2018) de Escuela de Creativos Brother: Oro, Gran Prix, Mejor Idea del año.

El brief planteaba burcar una idea que permitiera experimentar todas las variedades de Coca-Cola como una sola, y a su vez incitara al sampling.

De esta manera pensamos una botella con la distintiva forma de Coca-Cola que se formara de sus variedades pero se viera eso que las hace inconfundibles: el color de la bebida.

Quienes vieran esta botella no sabrían qué fracción es qué variedad, hasta haber obtenido el producto y poder separar las partes -encastradas e inmantadas- que se distinguen únicamente por su tapita.

This piece is part of a series of works done at the Brother School of Ideas.

Selected piece by the Brother School of Ideas to participate in the Ojo de Iberoamérica 2018 Student Contest. Three times awarded in the Canutos II Contest (year 2018) by the Brother School of Creatives: Gold, Grand Prix, Best Idea of the Year.

The brief proposed finding an idea that would allow experiencing all the varieties of Coca-Cola as one, while also encouraging sampling.

In this way, we thought of a bottle with the distinctive shape of Coca-Cola that would be formed by its varieties but would still show what makes them unmistakable: the color of the drink.

Those who saw this bottle wouldn't know which fraction is which variety until they obtained the product and could separate the parts - fitted and magnetized - which are distinguished only by their caps.