NY Ice Productions came to us needing an identity that represented the company as a whole but could also be flexible enough to work with individual show branding, as each show has a different theme. The identity also needed to be fun, engaging, but also sophisticated because of their demographic range. NY Ice Productions wanted a brand that appeals to families for their younger, family friendly performances but also needed it to work well for more mature audiences since they'll be producing shows with more adult content.
The logo we created was inspired by advertisements during the golden age of Hollywood, and vintage Ice Capades posters. We also drew a lot of inspiration from Las Vegas neon signs because of their exaggerated flash, glamor, and connection to entertainment and performance.