More of my work at Tea, this time focused on product copy and naming. Both play a big role in differentiating Tea and helping their brand positioning of "Tea brings you the world" come to life. Every season Tea's design team travels to a different part of the world for inspiration. I worked closely with Tea's textile and product designers to discover the inspiration behind the pieces and translate that into compelling product names and copy. This portfolio showcases the Bali-inspired boys clothing collection, with a couple of items from the Nordic design Fall 12 collection.

Cheers, Lisa