"Alone in Victory": 2C Media Promo for Animal Planet's "River Monsters"
Tocapture the mysterious freshwater essence of Animal Planet’stop-rated “River Monsters,” Miami-based 2C Media recently collaborated with thenetwork’s creative team on a unique campaign shot amid South Florida’sdangerous swamplands. The resulting spots—including a Facebook exclusivepromo—feature “River Monsters” star Jeremy Wade in the foreboding Cypress Swampintercut with various freshwater beasts from the new season.
Directed by 2C Media’s Director/DP Bart Tau (“Burn Notice,” “The Glades,”“Police Women of Broward County” and hundreds of commercials for A-listadvertisers such as Nike, Jeep and DHL), the production featured scenes shotboth beneath and above the murky water, withangles and pacing designed to build suspense. The elaborate setup involved asnorkel lens-equipped Arri Alexa camera at the end of a super technocrane,which swooped in and out of the swamp to create the dramatic effects. OperatorNeal Norton (“A Nightmare on Elm Street,” “Charlie and the Chocolate Factory,”“Planet of the Apes,” “Wild Things,” et. al.) worked closely with Mr. Tau toensure first-class photography.
Tocapture the mysterious freshwater essence of Animal Planet’stop-rated “River Monsters,” Miami-based 2C Media recently collaborated with thenetwork’s creative team on a unique campaign shot amid South Florida’sdangerous swamplands. The resulting spots—including a Facebook exclusivepromo—feature “River Monsters” star Jeremy Wade in the foreboding Cypress Swampintercut with various freshwater beasts from the new season.
Directed by 2C Media’s Director/DP Bart Tau (“Burn Notice,” “The Glades,”“Police Women of Broward County” and hundreds of commercials for A-listadvertisers such as Nike, Jeep and DHL), the production featured scenes shotboth beneath and above the murky water, withangles and pacing designed to build suspense. The elaborate setup involved asnorkel lens-equipped Arri Alexa camera at the end of a super technocrane,which swooped in and out of the swamp to create the dramatic effects. OperatorNeal Norton (“A Nightmare on Elm Street,” “Charlie and the Chocolate Factory,”“Planet of the Apes,” “Wild Things,” et. al.) worked closely with Mr. Tau toensure first-class photography.
CREDITS
AnimalPlanet
Writer/Producer:Charles Barron
Senior Director: Selbern Narby
Senior Creative Director: Michael Eisenbaum
Production Manager: Lisa McKenna
Talent: Jeremy Wade
2C Media
Executive Creative Director: Chris Sloan
Producer: Ben Frank
DP: Bart Tau
Line Producer: Andrew Nathanson
Technocrane: Pat Longman at ActiveJohn Smith
Jane Doe
Google
YouTube
AnimalPlanet
Writer/Producer:Charles Barron
Senior Director: Selbern Narby
Senior Creative Director: Michael Eisenbaum
Production Manager: Lisa McKenna
Talent: Jeremy Wade
2C Media
Executive Creative Director: Chris Sloan
Producer: Ben Frank
DP: Bart Tau
Line Producer: Andrew Nathanson
Technocrane: Pat Longman at ActiveJohn Smith
Jane Doe
YouTube
