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    Responsible for designing logos and concept.
AUM Architects
Responsible for designing logos and concept.
The idea of the first logo was to use basic shapes, i.e. to use basic geometry to show the letters of AUM Architects.Hence the triangle represents an ‘A’, the middle open space between the triangle and the square represent a ‘U’ and the square represents an ‘M’.Slants have been used creatively to indicate the horizontal line of ‘A’ and the vertical line of ‘M’.The square also represents the shape of a home.The colours used in the design were considered while keeping the additive colour wheel in mind. In the wheel the two colours, used in in the logo, blend into each other (as seen in the next slide).In all, the logo tries to reflect simplicity.
The idea here was to use intersections between letters to depict connectivity and uniformity in the designs of Aum Architects. Hence showing that all of Aum Architects’ designs even though being different have a uniform identity and style.Primary colours were used in the design as they are easily identifiable and pleasing to the eye.
This option represents modernity, edginess in design.Edges were played with while making this logo to give a unique look and a contemporary feeling.The logo was inspired by current architectural designs that break the mould of conventional design, for e.g. Antilia, Mukesh Ambani’s residence.The lines represent the letters of ‘A’, ‘U’ and ‘M’. The triangle to the left represents an ‘A’, the upper intersection represents a ‘U’, and the lower intersection with the line in the middle represents an ‘M’.
Here, the letters of Aum Architects are depicted with blocks, the blocks in turn represent buildings. The idea was also to give a feel of a line drawing of buildings.Hence the first block represents an ‘A’, the middle space a ‘U’ and the final block an ‘M’.A vertical line is made not only to show to letter ‘M’ but also to represent a door, hence giving a feeling of being welcomed and invited. This line also connects to the ‘I’ of architects.