Tasked with helping this publisher of Professional Resources for Educators raise the quality of their marketing portfolio, I designed a new look for their primary sales leads vehicle (catalogs) with an updated nameplate, professional quality images with attention to art direction, and a color palette more suitable for the end-users' environment—schools.

Following the launch of this new design, client reported a 300% rise in customer response.

Part of a long-term series of projects including: photo shoot art direction, brand style guides, new catalog interior layout design, direct-mail piece designs, promotional poster designs, ad campaigns, and pre-press oversight with leading printers.