This illustration is a satyre. I wanted to show how companies attract us by using icons such as RUN DMC to push us to buy more and more. I found interesting in using Run member of Run DMC to illustrate my view. 

In the 90's Run Dmc was the first non-athletes sponsored by Adidas. They also dropped a song entirely devoted to Adidas to preach the three stripes brand values all over the world. 

From Rapper preaching Adidas, Run turned to be a reverend!