SearsStyle Product & Interaction Design

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  • SearsStyle
    A weekly online fashion site that has helped Sears reclaim its place in affordable fashion. 
  • Using branded content, value messaging, and social media strategy, SearsStyle helped the Sears Apparel division regain some of the $9bn in marketshare its lost in the last 10 years to competitors like H&M and Forever 21. I was the design lead on the project, which created a thriving weekly editorial process in addition to an engaging user experience.

  • Detailed wireframes were doubled as interaction models and editorial galleys.
  • 3-D sitemap helped convey feature plans.
  • My early sketch (1)
  • Early sketch (2)