A weekly online fashion site that has helped Sears reclaim its place in affordable fashion. 
Using branded content, value messaging, and social media strategy, SearsStyle helped the Sears Apparel division regain some of the $9bn in marketshare its lost in the last 10 years to competitors like H&M and Forever 21. I was the design lead on the project, which created a thriving weekly editorial process in addition to an engaging user experience.

Detailed wireframes were doubled as interaction models and editorial galleys.
3-D sitemap helped convey feature plans.
My early sketch (1)
Early sketch (2)