黔小驴（酱酒）
这是一款小瓶装白酒，面对名称中带有“驴”字眼，我们并不想把驴子憨傻的气质表现出来，而是采用在容器上进行不规则的凸起来表现出驴的轮廓，并且配合驴图案的红色印章点明名称主题，从而塑造成另外一种产品气质。
由于售价和成本的考虑，我们在材料上尽可能的采用最为常规的事物，这样也让产品生产变得更加简单方便。包装上红色的文字可以理解为“请专心地食用我”，采用调侃的文字内容和随意的书写形式，让消费者感觉轻松和特别，因为酒更多是在快乐的气氛下使用，所以这么设计。相对于市场上其他同类产品，相信能够有不一样的消费体验。
This is a little bottle of liquor with a donkey on the front of the bottle. We didn’t intend to convey that our product is foolish like a donkey, so we made an abstract donkey. The unique donkey shape on the red seal is what the design wants to express.For the sake of price point and production cost, we use mostly regular materials, which also makes our products easy to use. Red whimsical and casually scrawled letters on the package say, “Please concentrate on eating me”. That makes it inviting to consumers, and these designs, I think, can create a very different consumer experience.
Awards:
Red Dot Awards 2017
