Urbana Product Catalog Design
Urbana is the spa division of well-known hospitality company Sobel Westex. My colleague and I were tasked with building an upscale brand for this project. We aimed for a classic, warm and minimal design for Urbana. Methodically styling the photography researching warm color palettes, utilizing simple typography and creating an iconic pattern for this brand.
Urbana Trade Show Design
My colleague and I were commissioned to design and put together a set-up for Urbana at iSpa's annual conference held in Las Vegas. The objective was to create a clean, simplistic and minimal display to highlight all Urbana spa products.
