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    About

    Raising Quebecers' awareness of the organization meant appealing to their emotional side. With zero budget, the organization and agency Cossette … Read More
    Raising Quebecers' awareness of the organization meant appealing to their emotional side. With zero budget, the organization and agency Cossette had to persuade the public that signing a petition and making a donation could change people's lives. To achieve this, the team transformed thousands of signatures into barbed wire with a view to making human rights untouchable and protecting those most at risk. Read Less
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Credits 
Agency
Cossette

Creative Direction
Antoine Bécotte

UX Design
André Dubreuil

Artistic Direction
Alexandre Jutras