The Brief: Create a concept for a 500ml King Can for the Mexican market. Tap into Mexican youth culture and improve sales within the 16-25 age bracket. Keep to Nestea’s Global guidelines yet at the same time create a more edgy, desirable and cool design.
The Solution: Using the king size metaphor, I utilized the space at the bottom of the can to create a crown of fruit and tea leaves. I took inspiration from traditional Mayan art and Mexican street art. This then could be activated by positioning the can in the foreground of a photograph so it crowns a friend.
The Solution: Using the king size metaphor, I utilized the space at the bottom of the can to create a crown of fruit and tea leaves. I took inspiration from traditional Mayan art and Mexican street art. This then could be activated by positioning the can in the foreground of a photograph so it crowns a friend.
