Concept #1
RESPONSIBILITYĀ
The idea
Responsibility is the esential part of every personality in every human being. BASHNEFT embraces the fact, that any responsibility creates a better future. This is exactly how we evolve, develope proper quality and grow stronger. We take the responsibility not for ourselves only but also for such important things as people and environment. And that makes us move forward!
Concept #2
The idea
The most efficient way to track the current status is to show it in numbers. Co-called pipeline in action. Statistics, charts, graphs. In this concept numbers represent the actual situation, such as: healthy people behind every newly built hospital; future geniuses behind every school which was reequipped; great corporate achivements behind the better future of our country.
According to this idea BASHNEFTĀ narrates about the major field they work for performing the social responsibility events along.
According to this idea BASHNEFTĀ narrates about the major field they work for performing the social responsibility events along.
Agency: TBWA Russia
Client: Bashneft
Art Director: Julia Velikanova
Senior Copywriter:Ā Arakel Zatikyan
Senior Copywriter:Ā Arakel Zatikyan
Designers:Ā Leonid Galkin, Julia Velikanova
