Neo 
Garnier International— 2014

TV Campaign, Digital
Client / Garnier International 
Agency / Publicis Conseil
Creative Director / Vincent Fichard
Copywriter / Jérémy Froideval 
Art Director / Olivier Forestier 
Production / Prodigious
Real / Cyril Masson 

Garnier launched an innovative cream deodorant with Neo. To highlight this new usage, we proposed a disruptive and bold campaign by comparing the application of face creams versus this new cream for armpits.
Film shortlisted 
at Cannes Lions Awards
Neo
Published:

Neo

CLIENT : GARNIER AGENCY : Publicis Conseil / CD : Vincent Fichard FILM DIRECTOR : Cyril Masson COPYWRITER : Jérémy Froideval

Published: