Feria Hábitat Valencia
Signage
Signage
Feria Habitat Valencia is a trade fair of great tradition. However, since
2009 they change their brand and image to gain visibility in the international market.
The logo represents the passion and enthusiasm of the creative spanish people.
The fusion of the colors of the spanish flag generates a graphic universe full of nuances, light, and color.
The signage project has two goals: to guide effectively to visitors, and to get great brand's salience.
For this purpose we define a method of applying the identity depending on location.
Outside the logo is presented in its main version. In the hall, it lives
together with its graphs giving a carefree and flexible feeling. Finally,
inside, the explosion of shapes and colors permeate the enclosure and all the sign display.
2009 they change their brand and image to gain visibility in the international market.
The logo represents the passion and enthusiasm of the creative spanish people.
The fusion of the colors of the spanish flag generates a graphic universe full of nuances, light, and color.
The signage project has two goals: to guide effectively to visitors, and to get great brand's salience.
For this purpose we define a method of applying the identity depending on location.
Outside the logo is presented in its main version. In the hall, it lives
together with its graphs giving a carefree and flexible feeling. Finally,
inside, the explosion of shapes and colors permeate the enclosure and all the sign display.
Art Direction: CuldeSac
Client: Feria Hábitat ValenciaGraphic Design: Raquel Torres, Jose LLopis and Mercedes Maliandi
