With a vision to reach more territories and new business, CSB Group® recognised the need to evolve in their visual approach, creating a consistent brand image that will lead them to a stable and bigger business growth. The new branding project was initiated during the Summer of 2007 with clear instructions to illustrate a solid corporate brand with a touch of modern styling.

The client asked for a bold new branding, requesting two bodies inside the logo; a typographical and a graphical element. Deep blue and silver grey where top listed colours on the chart, although we had proposed others. The main typeface selected was 'The Sans,' a strong, bold typeface, designed by LucasFonts and has a large family of weights and styles. Although we had to make some typographical alterations to the logo, we keep the standard one throughout the identity.