Compositing with 360 Photos and Blender
Create a composite that combines a 360 photo of an upcoming event's location with the event's host's logo.
This will give attendees the ability to preview the location and build excitement. Furthermore, the physicality of a brand's logo within the space acts as a visual metaphor of the event.
Get your photograph.
In talking with the event coordinator and restaurant staff I was able to pinpoint the exact location we would be seated, thus providing an accurate representation.
Use Blender, make magic happen.
Blender is a free 3D modeling program for both Windows and Mac. I used it to accomplish the more technical feats of this composite.
In order to capture the scene as if I had a virtual 360° camera, I use the Cycles renderer. This allows me to select the necessary equirectangular camera.
Now, I don't actually want the background image on the photosphere. I just want the reflective brand logo on a transparent background. This will allow the highest possible quality composite. So, by utilizing Render Layers I can nab just the 3d logo with all the necessary reflections.
With that, I'm ready to simply plop it on top of my 360photo.
Photoshop it in.
Use a transparent layer between the logo layer and the background to create shadow on the floor relative to the light source.
It also might be a good idea to apply some blur to the scene directly behind the composited text to further enhance the sense of depth.
Facebook has great support for #360photos.
This comp makes for an excellent event header.
You've earned it.