The brief
We were approached by Good Cycles with a rather illusive problem to solve. They wanted to create a cohesive message for their social enterprise online and in store as they had just been pushing the business side of the organisation and not their social programs.
We were approached by Good Cycles with a rather illusive problem to solve. They wanted to create a cohesive message for their social enterprise online and in store as they had just been pushing the business side of the organisation and not their social programs.
The Process
This project was research heavy and this component took up the majority of my timeframe. Firstly I conducted some user and expert interviews, contextual inquiry, persona creation and user journeys amongst other research. This was instrumental in creating one of the final deliverables the service design strategy map. We decided that the folk at Good Cycles were probably best equipped with the knowledge for coming up with a solution so as a team we invited them to partake in a collaborative design studio. This helped us understand the kind of solutions they thought would help solve the service design aspect of the business.
This project was research heavy and this component took up the majority of my timeframe. Firstly I conducted some user and expert interviews, contextual inquiry, persona creation and user journeys amongst other research. This was instrumental in creating one of the final deliverables the service design strategy map. We decided that the folk at Good Cycles were probably best equipped with the knowledge for coming up with a solution so as a team we invited them to partake in a collaborative design studio. This helped us understand the kind of solutions they thought would help solve the service design aspect of the business.
Good Cycles already had a website and online booking form which they agreed needed some attention, so I completed a heuristic evaluation of the entire site based on NN Groups 10 Usability Heuristics and using the UX Check plugin. An open card sort was also completed on numerous participants to find out how sections within the site were categorised. These was instrumental in writing the design specification for the website redesign which was also one of the final deliverables.
After this a I paper prototyped, iterated and moved onto the clickable wireframe to test on users and generate feedback on the simplest way to enter the details we needed.
The Outcome
There were 3 parts to the deliverables, the online website redesign, offline or in store messaging and the service design strategy which was developed in order to empower the client to implement new ideas and use UX methodologies to keep their online and offline inline.
There were 3 parts to the deliverables, the online website redesign, offline or in store messaging and the service design strategy which was developed in order to empower the client to implement new ideas and use UX methodologies to keep their online and offline inline.
