Their 2015-2016 season lineup was one of the most exciting to date and presented a ripe opportunity for capturing the hearts and minds of a broader audience, people who would not only buy tickets for a single performance but support the Theater and its inclusive mission for years to come.
With our eyes on that audience, we designed the season campaign as an evolution of their existing capital campaign, titled "Imagine," taking it one step further and inviting art lovers old and new to Imagine the Extraordinary.
These qualities shaped every aspect of our designs. The palette, anchored by a rich red-orange and deep black, ramps up the drama while transparent forms and color-saturated shapes frame stunning photographs of real Harris performers, revealing and inviting viewers into moments of movement, rhythm and beauty.
We designed massive posters and street banners lining downtown Chicago, CTA advertisements and taxi toppers, season programs and promotional postcards. Nearly every piece is unique in composition. At times letterforms are scattered across the canvas in structured chaos; elsewhere words remain neatly composed but shifting in color or placement, a testament to the Theater's triumphant resistance to the status quo and celebration of all things extraordinary.