Product Identity Design
It's not every day that a logo you design ends up displaying on a massive marquee at Times Square in NYC. It looks like I can scratch that off my bucket list. I was also integral in designing all of the marketing materials and microsite for the product launch. I helped the client, with a massive launch campaign across multiple marketing channels for a new software product.
Primary Roles: Creative Direction, Art Direction, Design, Production, and Website Development
Product Launch Banners
Product Identity Lockup and Usage Guide
Web Banners
Marketing Product Sheets
Social Media Backgrounds
