This project was a consulting and re-design engagement to address serious user experience issues with two responsive e-commerce websites. From logins, account creation, product search, product detail pages, shopping cart and the checkout process it needed a lot of "UX TLC.” Time and budget was limited and I could only touch the upper front-end layer and make UX improvements in terms of usability, task-flow and visuals (branding, a UI styleguide and consistency also had to be observed). A quick blog article I wrote about the process can be found here: https://www.toptal.com/designers/ux/e-commerce-responsive-web-design
A product detail page below is showing the "after" state after cleaning up the existing design and adding clarity to important functionalities. These improvements were all designed to provide just the right amount of information and drive customers towards purchases.
With the Quick View overlay customers would remain on the same page—which may have been search results or a filtered set of products—and quickly get more information without having to lose the page they were on.