The brand dedicates itself to drive girls to challenge themselves and find themselves in the process. The Giulia Free fragrance invites you to thrust yourself without fear of the consequences, to do what you’ve always wanted, and to achieve your dreams.

The girl who is the face of the fragrance composed a song with a band of interest for the target, so we invited the community to dub their song (given the success of Dubsmash at the time) to make a video with them.