Bank of Baroda
Signature tune launch campaign
Bank of Baroda came up with a signature tune for their brand and then wanted to launch a print outdoor and TVC campaign to promote the tune. After listening to the tune numerous times and going with the brand ethos, the tune gave us SUNSHINE as a cue for our communication.
The TVC shows a young boy moving from one city to another across the country and spreading sunshine and hence from there, for the print campaign we adapted the thought to 'let the sunshine in'.
Innovative outdoors were suggested with cutouts, and thus actually letting the sunshine in. Also we suggested the use of the technology QR code, on scanning which one can actually listen to the brand signature tune.
