Unity's Asset Store needed a logo to promote items that were new that month.
Here is the previous imagery used and the crowded context it appeared in.
I started turning the word 'new' in the brand font (Roboto) into a neon look.
The hard edges ruined the illusion of neon so I rounded them out.
I needed something industrial or urban to help with the illusion of neon for the final logo.
And here is the full set of promotional logos.