For the second year in a row, we challenged the engineering-minded Cisco sales force to collaborate to solve a labyrinth of puzzles in an alternate-reality game (ARG) format.
We worked with No Mimes Media once again to craft a more approachable alternate reality game (ARG), called The Hunt. The Hunt turned sales executives into active participants in an immersive action thriller. The twists and turns of the story unfolded through cinematic videos and narratives. Fictional characters came to life through Facebook, Twitter, and email. Participants used real Cisco tools to communicate and collaborate across 24 time zones around the world, and in the end, the global Cisco team was able to unravel the mysteries of The Hunt. In this year’s game, players not only solved puzzles, but also became a part of the story by contributing content. Breaking free from digital, we drove users to find clues hidden in locations around the world.