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    Visual identity for UFD Private banking UFD Private banking is a complex of financial and non-financial services for private clients, who own hu… Read More
    Visual identity for UFD Private banking UFD Private banking is a complex of financial and non-financial services for private clients, who own huge capital. This way of luxe service for private clients was born in 18th century in the Swiss. It began with the processes of financial management of wealthy people funds and funds of their relatives considering high degree of trust and confidentiality. We have created new system of identification, new stationary shapes, that more transparent, free and clean than in older version. Deep blue color, tactile design paper, gold embossing, simple figures. Read Less
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Visual identity for UFD Private banking

UFD Private banking is a complex of financial and non-financial services for private clients, who own huge capital. This way of luxe service for private clients was born in 18th century in the Swiss. It began with the processes of financial management of wealthy people funds and funds of their relatives considering high degree of trust and confidentiality.

We have created new system of identification, new stationary shapes, that more transparent, free and clean than in older version. Deep blue color, tactile design paper, gold embossing, simple figures.




Old logotype.


New identity system.



Client — Commercial Bank «Ural FD»
Art direction&Design — Dima Kolchanov

Project Manager — Anna Lapshina
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