Royal Canin- The la-di-dah of dog food.
Royal Canin is a brand that specializes in dog food. They cater for a large variety of breeds, ages and digestive requirements.
As the name itself may suggest, Royal Canin aims at an association with exceptional quality, luxury, opulence, 'the elite', or
'The La-Di-Dah of dog food' if you like.
The magazine double page spreads are dramatized by employing historical scenarios where the elite are being treated and served by maidens and house servant, but instead of humans, the subjects are represented as dogs.
The type driven ad was created with a little tongue in cheek.
We treat our dogs the way we would treat royals... but essentially they remain dogs.
An outdoor Royal Canin doggy biscuit dispencer would be placed in dog friendly parks.