Conceptualisation of a global communication project
for the brand Ignorant.
The spirit of Ignorant was born from a protest initiative, fuelled by the results of an era drowned in the abundance of information sources in which quantity becomes a substitution for quality, thus producing an immediate culture, a culture of emptiness.
These are the foundations of a project that does not only want to be a textile brand but rather a movement of sharing, based on a common philosophy.
"Art is the lie that enables us to realise the truth". P. Picasso
