natural in a digital environment
UX PROCESS . SCRUM(MY) . DIGITAL IDENTITY . CAMPAIGN SITES
Natuur & Milieu is an independent environmental organisation committed to creating a healthy natural environment. Because of it’s nature, it is very important to the Natuur & Milieu foundation to keep the current supporters and create an environment that will attracts new contributors. We did this with a very extensive User Experience process. We had 6 different target audiences to communicate with next to a very large website with a lot of ‘forgotten’ content.
Working with N&M in short iterations turned out to be a perfect way to make their story more clear again ending up in relevant information per target audience.
partners over suppliers
The initial question was “can you build us a new corporate website?”. But the first question almost never reveals it’s underlying problem. During the exploration phase we quickly discovered more questions that needed answering. How to make the brand more visible in campaigns to improve trust and recognition? How can we make the process of launching campaign websites more easy? And how to use our brand identity online? It all started in march with a question from a potential client, it resulted in a partnership.
digital identity
The original N&M identity was focussed mainly on offline expressions. We helped to improve this with a revamped online identity with a clear set of guidelines. This also involved giving the Nature & Milieu brand a better appearance in campaigns. Now you can clearly see when a campaign is powered by N&M.
natuur & milieu says
These guys are a solid crew. They will completely submerge themselves in whatever endeavour they start. We almost think they know our audience better than we do by now! Apart from that, during the process they are really involved and always available. So whatever questions or issues arise, it gets tackled immediately so the flow keeps flowing. This job was a monster project. Our organisation is so elaborate and complex, it demanded a website with an intricate composition, which would be logical in use. Luckily, the team is made up out of experts. These guys know perfectly well who to involve when someone’s expertise is called for. The website we constructed together is clear and easy, both for visitors and for us. We guess its safe to say that collaborating with Concredibles has made our work much easier!
