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    Inspired by the original Banana Republic safari clothing and luggage line, I rebranded the Banana Republic logo to reflect a passport stamp. In k… Read More
    Inspired by the original Banana Republic safari clothing and luggage line, I rebranded the Banana Republic logo to reflect a passport stamp. In keeping with the safari theme, I scouted out a location that would convey the look and feel of a jungle. I wanted to keep the modern clothing style of today’s target demographic of young women in their mid twenties. Read Less
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Inspired by the original Banana Republic safari clothing and luggage line, I rebranded the Banana Republic logo to reflect a passport stamp. In keeping with the safari theme, I scouted out a location that would convey the look and feel of a jungle. I wanted to keep the modern clothing style of today’s target demographic of young women in their mid twenties.