This project was done a rebrand idea for a local restaurant, including a logo redesign and three touchpoints. I chose Sharky's, a local make-your-own-burrito place in the vein of Chipotle or Fuzzy's Tacos. I aimed to capture the eccentric, fun personality of the restaurant through imagery and texture in the logo and touchpoints, particularly the spicy ranch that Sharky's is known for locally. This idea is best captured in the focal point of the logo, a hybrid shark/burrito.