The Style Rebel
Concept for the Mercedes-Benz Concept Style Coupe with fashion critic Luke Leitch on the eternal Aestethic Imperatives between Art, Fashion and Design
Regardless of whether fashion, interior or automobile design - Every type of design obeys certain principles. Beyond these borders apparently lies the promised land free expression. However in reality, designers always move along this equator, bringing forth from the tension between specifications and the designer's will such outstanding creations as the Concept Style Coupé.
Fashion Critic Luke Leitch on Design Fundamentals
Creative Concept: Julian Kramer
Director: Björn Fischer
Producer: Lorenz Marcus
DoP: Edwin Krieg
1st Camera Ass.: Michael Siebert
Key Grip: Daniel Uebel
Grip: Sören Gerhard
Key Lighting Techn.: Andreas Brenner
Lighting Tech.: Hendrik Jansen
Make-Up: Nina König
Best Boy/DIT: Florian Huschitt
Editor: Steffen Zimmert
Client: Mercedes-Benz